Wednesday, 2 March 2011
We should hold a pre-opening press conference with complete press kits that contain written texts explaining the show’s concept, the list of artists and a CD of images. Have the curator and artists say a few words. If you want good press coverage, it is best to provide journalists with detailed text and images and good sound bites.
Organize a panel discussion of the artists and other experts during the opening week when interest in the exhibition is high. Have local professors and students get involved in the talks. Engage the local community with walking tours and hands-on workshops and activities for families.We should allow time and budget in order to be able to effectively contextualize the our work, this might include interviews with the curator/artist(s) for local media, commissioned pieces of writing, blogs and additional support/materials for the gallery/museum's education teams.
A good curator does thorough research and archiving about society phenomena, while organizing an interesting program during the art exibition to guide audiences you want to speak to.
